I’m Alie. My friends call me Al.

Over the past 10 years, I’ve specialized in building brands from the ground up, defining their positioning, and developing their identity.

I’ve crafted marketing strategies, shaped brand vision, and led creative direction for dynamic hospitality and prop-tech startups during their growth phases, helping them find their voice and stand out in the market.

I run my one-person studio, Twelve Twelve, where I spend my days as a consultant crafting bold visuals, sharpening copy, and experimenting with fresh design ideas.

When I’m away from the screen, I’m a multitasking mom, pro-level snacker, and unapologetic TV binge artist.